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Interesting article

Its interesting that you mention several organisations here that though community based offer no mechanism for feedback or debate. I thought that was what it was all about?

And Jonathan Schwartz COO of sun microsystems believes
blogging is not an appendage to Sun’s marketing communications strategy, it is central to it. He believes that the 1000 Sun bloggers contribution hasn’t just moved the needle for the company, “they’ve moved the whole damned compass. The perception of Sun as a faithful and authentic tech company is now very strong. What blogs have done has authenticated the Sun brand more than a billion dollar ad campaign could have done. I care more about the ink you get from developer community than any other coverage. Sun has experienced a sea change in their perception of us and that has come from blogs. Everyone blogging at Sun is verifying that we possess a culture of tenacity and authenticity.

Surely some lessons for whitehall there

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