Supporting Simon in his participation ride

My friend and partner in the Open Innovation Exchange, Simon Berry, is a very open and collaborative fellow, as well as being dauntingly fit and energetic. He's combining all this in the 1230-mile The Particiption Ride from Land's End to John o'Groats, starting on Monday and taking 12 days.
Simon is the chief executive of the charity of ruralnet|uk, which runs a terrific conference each year. The aim of the ride is to raise funds so community activists who might not afford the cost of attendance, and ruralnet's online services, can join in. You can read the full story here, with links to the 48 stages detailed on Google maps. Simon emails me an update:

Another interesting angle has emerged, I am now collaborating with the OpenStreetMap Foundation  who have a drive on to map the National Cycle Network. I'll be carrying one of their GPSs with me to record the route and our ride will get 10% of the NCN mapped in one go!
There are at least 10 people taking part with four of us attempting the whole thing . . . . 100 miles a day for 12 consecutive days . . . . all on the NCN (a first).
Please keep an eye on the blog to track our progress in words and pictures -  - I have just taken delivery of a helmet-mounted video camera so there will be video too when I get back!

Last year's ride raised £1000, and the target this year is £2000. You can make your contribution here. I've hit the subscribe button, feeling slightly guilty that I'm not being rather more participative, and wondering how many other chief executives would go as far to ensure that people can take advantage of the services their organisation offers.
If you want to see how Simon packs everything on to his Pashley Moulton TSR 30 there are details here and a video from last year.