I'm a bit obsessed with conversations and stories at present, because they often provide greater insights than loads of analysis and report writing. And so it proved with another weekend breakfast chat with my wife Ann. I don't want to make these sound more intellectual than they are, but a previous one I wrote about prompted fascinating discussions with a member of the intelligence community about how agents do - or don't - share intelligence.
Anyway, this time Ann remarked on how over the past week she had chatted with managers in both public and private sector about change and the need to take account - of course - of what's happening in the wider world. That operating environment may be competitive, apparently collaborative, local or global ... but it will certainly change in unexpected ways. What Ann heard on several occasions was "a lot of my staff don't want to know about that... they say they just want to get on with their job".
I know this is the stuff of zillions of management books, and it certainly squares with my experience of a lot (not all, not all) public and nonprofit organisations.
It struck a new mental spark with me because I'm working at present on how to help public servants learn about public engagement, and also change the culture within government so that it is more responsive to citizens, service users and other interests. If your "customers" aren't in a position to take their custom to another supplier, you need good feedback to stay on track. There are also, of course, lots of other issues about why and how citizens may influence policy between elections - known as deeper democracy.
Geoff Mulgan, writing in the Involve pamphlet "Post Party Politics" launched last Thursday identifies three currents of change making democracy less passive and more involving. After examining changing attitudes to representation, and decentralisation, he turns to "New conversations".
The third trend is closely associated with doubts about representation and the shift to decentralisation. This is the invention of new kinds of conversation that replace the monologue of politicians and parties with something more reciprocal, open and engaged. There are long histories of open conversations – notably in the Buddhist traditions of India and Japan – and all democracy rests on conversation, as parliaments are literally ‘parlements’ and are overseen by ‘speakers’. But increasingly the public have wanted to be participants in these discussions, rather than observers, so wider conversations have been institutionalised in local councils, panchayats, assemblies and citizen forums.
There are lots of methods aimed at promoting these conversations, many well documented by another Involve publication, People and Participation. However, there's no point promoting methods for engagement if those who have to deal with responses from the public are those saying "we just want to get on with our jobs in the same old way". They won't approach the task with much enthusiasm. There's even less point if agencies end up being surprised by the results they get, and unable or unwilling to deliver. As I've said before, participation often isn't working. Lee Bryant and I have written in the latest Involve pamphlet, that new technologies may make some difference as citizens and service users excert more influence, and change the environment within which government operates. It is certainly what Alan Moore is arguing when he writes about consumers Storming the Bastille.
Since we were in a slightly businessy frame of mind, another terms slipped into the breakfast conversation: return on investment, or ROI, which is the businessy way of checking "why bother?" This is certainly the killer question for engagement. Why should staff - or managers - bother with engaging customers and citizens if the benefits aren't evident? Why should customers complain, or citizens participate, if it won't make much difference?
We didn't reach a conclusion on that. It was, after all, only a breakfast chat, and we needed to get on with some weekend business as usual.
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